PORTFOLIO
Selected work.
Campaigns for telecom, media, public sector, tourism and consumer brands,
across Africa and the Indian Ocean.
Campaigns for telecom, media,
public sector, tourism
and consumer brands,
across Africa and the Indian Ocean.
TELECOM & MOBILE MONEY
ORANGE · SENEGAL
A DJ who made mobile data cool.
A DJ who made mobile data cool.
A character-led campaign across TV, digital and social.
Episode 1
Episode 1
Emerald, Integrated Campaign · Emerald, TV · African Cristal Festival
Emerald, Integrated Campaign · Emerald, TV
African Cristal Festival
Emerald, Integrated Campaign · Emerald, TV · African Cristal Festival
ORANGE · RÉUNION
Bringing you closer to what matters.
Bringing you closer
to what matters.
Grandpa wants fireworks for Christmas. His granddaughter makes him one, with drones.
Grandpa wants fireworks for Christmas.
His granddaughter makes him one,
with drones.
Grandpa wants fireworks for Christmas. His granddaughter makes him one, with drones.
SFR · RÉUNION
A promo that makes people happy.
A promo
that makes people happy.
One price cut, and the joy spreads across the whole island.
One price cut,
and the joy spreads across the whole island.
SFR NEUFBOX · RÉUNION
Unlimited calls. Something to keep you busy.
Unlimited calls.
Something to keep you busy.
A dot-to-dot portrait to fill the time on a call that never ends.
A dot-to-dot portrait to fill the time on a call that never ends.
1st Prize, Magazine · Les Créatives Réunion
1st Prize, Magazine · Les Créatives Réunion
MONEYGRAM · SENEGAL
There’s a simpler way.
Rocket, rooster, hot-air balloon: absurd ways to send money home, before the simple one.
Rocket, rooster, hot-air balloon:
absurd ways to send money home, before the simple one.
MEDIA
CANAL+ · RÉUNION
The Diagonale des Fous is also run in the mind.
The Diagonale des Fous
is also run in the mind.
The event channel became a line of support: 1,837 messages from loved ones for 2,500 runners.
The event channel became a line of support: 1,837 messages from loved ones
for 2,500 runners.
The event channel became a line of support: 1,837 messages from loved ones for 2,500 runners.
1st Prize, Digital · 1st Prize, Integrated Campaign · Les Créatives Réunion
1st Prize, Digital · 1st Prize, Integrated Campaign
Les Créatives Réunion
1st Prize, Digital · 1st Prize, Integrated Campaign · Les Créatives Réunion
PUBLIC SECTOR & TERRITORY
PREFECTURE OF MAYOTTE
Bassi ivo! That’s enough!
Bassi ivo! That’s enough!
Water conservation in French, Shimaore and Kibushi: 3 films, 12 tutorials, radio and outdoor.
Water conservation
in French, Shimaore and Kibushi:
3 films, 12 tutorials, radio and outdoor.
Water conservation in French, Shimaore and Kibushi: 3 films, 12 tutorials, radio and outdoor.
Spot 1
Spot 1
Spot 2
Spot 2
Spot 3
Spot 3
Tutorial
Tutorial
1st Prize Film · 1st Prize Radio · 1st Prize Digital · 2nd Prize Event · 2nd Prize Public Interest · Excellence Award · Les Créatives Mayotte
1st Prize Film · 1st Prize Radio · 1st Prize Digital
2nd Prize Event · 2nd Prize Public Interest
Excellence Award · Les Créatives Mayotte
1st Prize Film · 1st Prize Radio · 1st Prize Digital · 2nd Prize Event · 2nd Prize Public Interest · Excellence Award · Les Créatives Mayotte
RÉUNION ISLAND TOURISM
Réunion Island, the Intense Island.
Réunion Island,
the Intense Island.
One island, every kind of intensity.
One island, every kind of intensity.
1st Prize, Logo · Les Créatives Réunion
1st Prize, Logo · Les Créatives Réunion
RÉUNION ISLAND AIRPORT · ROLAND GARROS
I am what brings them together.
I am what
brings them together.
The airport speaks in the first person: reunions, departures, every journey it makes possible.
The airport speaks in the first person: reunions, departures,
every journey it makes possible.
1st Prize, Corporate · Les Créatives Réunion
1st Prize, Corporate · Les Créatives Réunion
LA VANILLERAIE · RÉUNION
Bourbon vanilla has its grand cru.
Bourbon vanilla
has its grand cru.
Reunionese vanilla presented with the codes of fine wine.
Reunionese vanilla presented
with the codes of fine wine.
Reunionese vanilla presented with the codes of fine wine.
2nd Prize, Consumer · Les Créatives Réunion
2nd Prize, Consumer · Les Créatives Réunion
ENERGY & BRANDS
EDF · RÉUNION
Comfort, without wasting energy.
Comfort,
without wasting energy.
A family plays dominoes in bathrobes in a house that traps the tropical heat.
A family plays dominoes in bathrobes
in a house that traps the tropical heat.
A family plays dominoes in bathrobes in a house that traps the tropical heat.
A security guard learns from a tai chi master that protecting the island takes less effort.
A security guard learns from a tai chi master that protecting the island takes less effort.
FORD FIESTA · RÉUNION
The only car worth guarding.
The only car
worth guarding.
On his night round, the security guard only has eyes for one car. The others don’t exist.
On his night round,
the security guard only has eyes for one car. The others don’t exist.
On his night round, the security guard only has eyes for one car. The others don’t exist.
1st Prize, Film · Les Créatives Réunion
1st Prize, Film · Les Créatives Réunion
FORD COMMERCIAL VEHICLES · RÉUNION
Work like a god.
Real Ford van customers, portrayed as the gods of their trade.
Real Ford van customers,
portrayed as the gods of their trade.
Real Ford van customers, portrayed as the gods of their trade.
Bronze, Automotive Press · African Cristal Festival · 2nd Prize, Daily Press · Les Créatives Réunion
Bronze, Automotive Press · African Cristal Festival
2nd Prize, Daily Press · Les Créatives Réunion
Bronze, Automotive Press · African Cristal Festival · 2nd Prize, Daily Press · Les Créatives Réunion
HOLCIM · RÉUNION
For those who need to build fast.
For those who need
to build fast.
Ready-to-use mortars, faster than the cyclone.
Ready-to-use mortars,
faster than the cyclone.
Ready-to-use mortars, faster than the cyclone.
2nd Prize, Poster · Les Créatives Réunion
2nd Prize, Poster · Les Créatives Réunion
DOULUX · RÉUNION
The only one here having a crappy day.
The only one here having a crappy day.
Toilet paper that laughs about it: puns on every pack, and the island’s crappiest stories.
Toilet paper that laughs about it:
puns on every pack,
and the island’s crappiest stories.
Toilet paper that laughs about it: puns on every pack, and the island’s crappiest stories.
Excellence Award · 1st Prize Poster · 1st Prize Daily Press · 1st Prize Integrated Campaign · Les Créatives Réunion
Excellence Award · 1st Prize Poster · 1st Prize Daily Press
1st Prize Integrated Campaign · Les Créatives Réunion
Excellence Award · 1st Prize Poster · 1st Prize Daily Press · 1st Prize Integrated Campaign · Les Créatives Réunion
DOULUX · RÉUNION
Hungry for stains.
A hungry paper towel: in French, “end of stains” and “hunger for stains” sound alike.
A hungry paper towel: in French, “end of stains” and “hunger for stains” sound alike.
1st Prize, Magazine · Les Créatives Réunion
1st Prize, Magazine · Les Créatives Réunion
SUPER U · RÉUNION
Retailers who know their customers by heart.
Retailers who know
their customers by heart.
Local shopkeepers, as close to their customers as their neighbours.
Local shopkeepers,
as close to their customers
as their neighbours.
Local shopkeepers, as close to their customers as their neighbours.
FOOD & SPIRITS
ISAUTIER · RÉUNION
The discovery continues.
The discovery continues.
First a teaser, then the reveal: the Isautier ship, rebuilt from each recipe’s own ingredients.
First a teaser, then the reveal:
the Isautier ship,
rebuilt from each recipe’s own ingredients.
First a teaser, then the reveal: the Isautier ship, rebuilt from each recipe’s own ingredients.
PORCIDOU · RÉUNION
Pork, the wellness way.
Pork, the wellness way.
A lean meat sold with the codes of wellness, through puns on fitness and body care.
A lean meat sold with the codes of wellness, through puns on fitness and body care.
LE FLEURON · RÉUNION
100% pig.
100% pig.
A censored teaser, a dirty reveal, and one poster perfectly placed.
A censored teaser, a dirty reveal,
and one poster perfectly placed.
A censored teaser, a dirty reveal, and one poster perfectly placed.
2nd Prize, Poster · Les Créatives Réunion
2nd Prize, Poster · Les Créatives Réunion
ASIA FOOD · RÉUNION
Bouchons with something to say.
Bouchons
with something to say.
Réunion’s favourite dumplings riff on the news, in Creole, on Facebook.
Réunion’s favourite dumplings riff on the news, in Creole, on Facebook.
3rd Prize, Digital · Les Créatives Réunion
3rd Prize, Digital · Les Créatives Réunion
AI CONTENT
LES SALES GHOSTS
No brief needed.
No brief needed.
Create without a commission, and you get ghosts.
Create without a commission, and you get ghosts.
TikTok
TikTok